PARKnSHOP launched its "City Food Drive" Programme in 2013 to collect public donations of food and raise funds to help Food Angel prepare hot meals for those in need. We also helped set up a Community Outreach Food Assistance Programme, which provides care and support to the underprivileged through home visits and assistance with food.
Over the past years, the programme has helped collect basic grocery items at all PARKnSHOP stores across Hong Kong. PARKnSHOP also matched customers’ donation of SELECT-brand items to elevate the charity effort. Moreover, donation boxes were placed at the checkouts to encourage customers to donate their loose change to those in need.
As of 2019, the “City Food Drive” has helped raise more than 323,000 food items for Food Angel. When food items and cash donations from donation boxes are combined, the programme has, to date, raised more than HK$7.82 million to help Food Angel prepare hundreds of thousands of hot-meal boxes for needy Hong Kong residents.
Since 2004, PARKnSHOP has contributed to the Red Cross's annual "Pass-it-On" campaign, which raises funds through donation boxes and the sale of souvenirs to support the humanitarian work of the Hong Kong Red Cross.
PARKnSHOP is always quick to react when natural disasters such as earthquakes, floods or landslides strike. In-store fundraising campaigns are launched to raise money to help relief efforts and recovery for the people affected by disaster.
PARKnSHOP encouraged MoneyBack members to donate their MoneyBack poins to designated charitable organisations since 2010. MoneyBack App was launched in June 2017 and a “Share and Do Good" function is established. Now members can donate their points through the App and the Kiosks in the stores. The donated points are turned to charity proceeds to support various community projects.